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Gone in 8 Seconds: A Cautionary Tale of Marketing to Gen Z

Banking News & Insights, Marketing for Community Banks / By

EIGHT SECONDS. That may be the most important number that you take away from this story.  You have 8 seconds to grab Gen Z’s attention.  Just let that sink in a little.  Makes you long for the whopping 12 seconds we had with the Millennials, doesn’t it?   Does this mean Gen Z (generally considered to

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