EIGHT SECONDS. That may be the most important number that you take away from this story.  You have 8 seconds to grab Gen Z’s attention.  Just let that sink in a little.  Makes you long for the whopping 12 seconds we had with the Millennials, doesn’t it?   Does this mean Gen Z (generally considered to …

Gone in 8 Seconds: A Cautionary Tale of Marketing to Gen Z Read More »